{"id":5269,"date":"2021-04-29T11:27:35","date_gmt":"2021-04-29T11:27:35","guid":{"rendered":"https:\/\/www.inspo.ie\/?p=5269"},"modified":"2021-04-29T13:47:01","modified_gmt":"2021-04-29T13:47:01","slug":"podcasters-spotify-apple-can-you-save-a-life","status":"publish","type":"post","link":"https:\/\/www.inspo.ie\/podcasters-spotify-apple-can-you-save-a-life\/","title":{"rendered":"Podcasters, Spotify, Apple &#8211; can you save a life?"},"content":{"rendered":"\n<p>Although in a rush to cross the road, I knew better (this time) to mess with the traffic. 5.30pm is a time for busy minds. I calmed mine and took myself and my bike to wait at the pedestrian lights.<\/p>\n\n\n\n<p>I crossed to the opposite footpath on sight of the \u2018green man\u2019. Walking towards my destination, my local supermarket, I noticed two things. A cyclist making his way up toward me in the bus lane. And a lady walking toward the edge of the footpath to cross the road.<\/p>\n\n\n\n<p>She was wearing earphones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"811\" src=\"https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life4-1024x811.jpeg\" alt=\"\" class=\"wp-image-5270\" srcset=\"https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life4-1024x811.jpeg 1024w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life4-300x238.jpeg 300w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life4-768x609.jpeg 768w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life4-1536x1217.jpeg 1536w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life4-600x475.jpeg 600w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life4.jpeg 1893w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The lady clearly saw stationery traffic in her frontal view. She was around 50 yards shy of the pedestrian lights that had stopped the traffic. Assuming it was safe, she crossed the road. She never looked right to check the bus lane.<\/p>\n\n\n\n<p>The fast-approaching cyclist attempted to slow down and veered right toward the stationery traffic, in a bid to avoid the lady. The lady continued walking onwards. Although doing their best, the cyclist could not prevent a collision.<\/p>\n\n\n\n<p>Thankfully, it was only a minor one. Free of injuries, not of fright.<\/p>\n\n\n\n<p>The lady, shook, apologised profusely.<\/p>\n\n\n\n<p>\u2018I did not see you, I\u2019m so sorry\u2019<\/p>\n\n\n\n<p>Perhaps a more comprehensive interpretation of her words could be:<\/p>\n\n\n\n<p>\u2018I was distracted by what I was listening to. Therefore, I did not, inexplicably, even think to check the bus lane for any traffic. I\u2019m so sorry. I am so lucky\u2019<\/p>\n\n\n\n<p><strong>What are the relevant stats?<\/strong><\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.sportireland.ie\/news\/ireland-staying-active-during-covid-19-restrictions-sport-ireland-research\" target=\"_blank\" rel=\"noreferrer noopener\">Sport Ireland research in 2020<\/a>, there are 500,000 regular walkers, 450,000 regular runners and 220,000 regular cyclists in Ireland. In <a href=\"https:\/\/www.irishexaminer.com\/news\/arid-30932497.html\" target=\"_blank\" rel=\"noreferrer noopener\">2019, the Irish Examiner reported<\/a> that almost 40% of Irish people listened to podcasts monthly.<\/p>\n\n\n\n<p>These two stats combined suggests that there is a strong possibility that a lot of people are listening to podcasts in Ireland, whilst active outdoors. This is not even to take into consideration those listening to music whilst active outdoors. Which would be wise to do so, given there are <a href=\"https:\/\/www.irishtimes.com\/culture\/music\/spotify-reveals-ireland-s-most-streamed-artists-in-2020-1.4423853#:~:text=Spotify%20has%20more%20than%20600%2C000,talent%20showed%20strongly%20through%202020.\" target=\"_blank\" rel=\"noreferrer noopener\">600,000 paid subscribers to Spotify in Ireland<\/a>.<\/p>\n\n\n\n<p>This possibility above is validated by stark <a href=\"https:\/\/www.realwire.com\/releases\/37-Million-People-at-Risk-of-Distraction-Danger-When-Wearing-Headphones\" target=\"_blank\" rel=\"noreferrer noopener\">2019 research by US Artificial Intelligence Company, Audio Analytic, as reported by Real Wire Media<\/a>. It\u2019s research showed that an incredible 37 million Americans felt they had endangered themselves by wearing earphones whilst running, walking or cycling in the previous 12 months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life2-1024x683.jpeg\" alt=\"\" class=\"wp-image-5272\" srcset=\"https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life2-1024x683.jpeg 1024w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life2-300x200.jpeg 300w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life2-768x512.jpeg 768w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life2-1536x1024.jpeg 1536w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life2-2048x1365.jpeg 2048w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life2-600x400.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The risk of self-endangerment is crystalised by a <a href=\"https:\/\/www.theguardian.com\/technology\/2012\/jan\/16\/headphones-can-endanger-life-study\" target=\"_blank\" rel=\"noreferrer noopener\">2011 US study, reported by the Guardian<\/a>, that showed that 116 instances of serious injury or death involved people who were wearing earphones in 2010-2011. Most of these instances were male and under 30.<\/p>\n\n\n\n<p><strong>Podcasters, Spotify etc., what can we do?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life3.jpeg\" alt=\"\" class=\"wp-image-5271\" srcset=\"https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life3.jpeg 1000w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life3-300x200.jpeg 300w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life3-768x512.jpeg 768w, https:\/\/www.inspo.ie\/wp-content\/uploads\/2021\/04\/Save-a-life3-600x400.jpeg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>There is one simple time-light way, podcasters,  to consider in a bid to help keep your listeners safe. That is to put a standard safety-promoting statement at the foot of every episode description. I\u2019ve added a statement to the series description and to each of the episodes in the Inspo podcast series, the <a href=\"https:\/\/open.spotify.com\/show\/4bwMgpXvDmn6izmzFcIOzA?si=lYf4SmZbRg2HEfTjorJjQg\" target=\"_blank\" rel=\"noreferrer noopener\">Road to New Normal<\/a>. It reads as follows:<\/p>\n\n\n\n<p><em>If listening to this podcast while active outdoors, please always remember to ensure your own safety, and the safety of others.<\/em><\/p>\n\n\n\n<p>It could also be, podcasters, that you mention this statement at the start of every podcast recording. A five-second endeavour.<\/p>\n\n\n\n<p>I am sure, Spotify, Apple Music etc., that could find a way to promote a similar safety message to their customers (I hold my hands up and applaud if you are already doing so \u2013 same in the case of any podcaster too!).<\/p>\n\n\n\n<p>This very simple intervention could be the reminder that queues someone to go wait safely for the \u2018green man\u2019 rather take an unwitting and absent-minded risk.<\/p>\n\n\n\n<p>Who knows, it might save a life?<\/p>\n\n\n\n<p><em>If you\u2019d like to learn more about the work that Inspo does, please feel free to reach out via e-mail at john@inspo.ie. The next Inspo podcast series is due to start in early June. More details to follow.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although in a rush to cross the road, I knew better (this time) to mess with the traffic. 5.30pm is a time for busy minds. I calmed mine and took myself and my bike to wait at the pedestrian lights. I crossed to the opposite footpath on sight of the \u2018green man\u2019. Walking towards my [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcasters, Spotify, Apple - can you save a life? - INSPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inspo.ie\/podcasters-spotify-apple-can-you-save-a-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcasters, Spotify, Apple - can you save a life? - INSPO\" \/>\n<meta property=\"og:description\" content=\"Although in a rush to cross the road, I knew better (this time) to mess with the traffic. 5.30pm is a time for busy minds. 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