{"id":3992,"date":"2017-03-31T12:55:04","date_gmt":"2017-03-31T12:55:04","guid":{"rendered":"http:\/\/www.inspo.ie\/?p=3992"},"modified":"2021-02-17T17:34:10","modified_gmt":"2021-02-17T17:34:10","slug":"oscar-best-business-relationship-goes","status":"publish","type":"post","link":"https:\/\/www.inspo.ie\/oscar-best-business-relationship-goes\/","title":{"rendered":"The Oscar for Best Business Relationship goes to\u2026."},"content":{"rendered":"

PwC and the Academy Awards.<\/span><\/p>\n

I\u2019m delighted to see that my old employer PwC has been retained by the Academy Awards. PwC\u2019s competitors will undoubtedly have been knocking down doors of the relevant people since the Oscars night. Looking to be the firm to replace PwC. It was a moment of inadvertent adversity that undoubtedly tested the strength of the relationship. However, the announcement by the Academy Awards to retain PwC<\/a>\u00a0speaks volumes for the ability of a very strong business relationship to overcome any challenge.<\/span><\/p>\n

And it’s a great reminder of just how important is to invest in business relationships.<\/span><\/span><\/p>\n

I remember coming across research on why companies buy from service providers. In ascending order of importance, they are:<\/span><\/p>\n

1.\u00a0\u00a0\u00a0 <\/span><\/span>Relationship, compatibility and fit<\/span><\/b>.<\/span><\/p>\n

2.\u00a0\u00a0\u00a0 <\/span><\/span>Understanding my priorities, my company\u2019s priorities and my industry.<\/span><\/p>\n

3.\u00a0\u00a0\u00a0 <\/span><\/span>Internal chemistry and consistency of the service provider\u2019s team.<\/span><\/p>\n

4.\u00a0\u00a0\u00a0 <\/span><\/span>Approach to delivering the work.<\/span><\/p>\n

This research so often rung true in my Professional Services days. And I see it again with Inspo.<\/span><\/p>\n

Interestingly, the importance of relationships emerges just as frequently in career coaching sessions. Once an individual has decided what their preferred career route is, next steps are discussed. More often than not, an action includes speaking to someone they know. \u00a0For advice, an introduction to someone else, to raise an idea etc.<\/span><\/p>\n

It\u2019s clear that solid relationships transcend all aspects of working life.\u00a0I believe the\u00a0following three elements are key to a strong business relationship:<\/span><\/p>\n

Authenticity: <\/span><\/b><\/p>\n

The ability to be yourself is something people value so much. It sounds basic. But it can be easier said than done. However, it allows \u2018compatibility\u2019 and \u2018fit\u2019 to emerge. And more importantly, it creates trust in another. This is the backbone to a lasting relationship.<\/span><\/p>\n

Adhere to the \u2018balanced scale principle\u2019: <\/span><\/b><\/p>\n

A key attribute to a sustainable relationship is the extent to which both parties contribute. Giving too much creates too heavy a burden. Taking too much can lead to the other person questioning the value of the relationship. The key is to ensure that you always give and take in equal measure.<\/span><\/p>\n

Want the other to succeed: <\/span><\/b><\/p>\n

There must be a genuine interest in what the other party is trying to achieve. This happens easiest when you have a personal interest in what the other person does. Lasting relationships thrive on two parties really wanting to help each other. Goals become intertwined. A union of common interest is formed. Like the PwC and the Academy Awards\u00a0example shows, this becomes almost impossible to break.\u00a0<\/b><\/span><\/p>\n

A person whom I learned much from on the value of relationships in business would always make time on\u00a0Friday afternoon to create a list of the people she would like to reach out to the following week.<\/span><\/p>\n

It\u2019s a good exercise to try if you’ve half an hour to spare this afternoon.<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

PwC and the Academy Awards. I\u2019m delighted to see that my old employer PwC has been retained by the Academy Awards. PwC\u2019s competitors will undoubtedly have been knocking down doors of the relevant people since the Oscars night. Looking to be the firm to replace PwC. It was a moment of inadvertent adversity that undoubtedly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,144],"tags":[146,135,145],"yoast_head":"\nThe Oscar for Best Business Relationship goes to\u2026. - INSPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inspo.ie\/oscar-best-business-relationship-goes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Oscar for Best Business Relationship goes to\u2026. - INSPO\" \/>\n<meta property=\"og:description\" content=\"PwC and the Academy Awards. I\u2019m delighted to see that my old employer PwC has been retained by the Academy Awards. 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